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In the early 1950s, as medical research began linking cigarettes to lung cancer, tobacco companies scrambled to reassure the public. Kent Cigarettes, a brand owned by Lorillard, introduced its so called Micronite Filter Ex Kent Smoker Blames Filter of Past for Illness The New York Times Kent cigarettes, introduced in 1952 by the P. Lorillard Company, utilized a Micronite filter made primarily of crocidolite (blue asbestos), one of the most dangerous forms of the mineral. This marketing as Kent Micronite Filter Cigarettes 1972 Vintage Color Smoking Print Ad eBay

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