Calkins T. - Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks - Hardcover Religious & Spiritual Fiction This item's title is: Morning

Calkins T. - Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks - Hardcover Religious & Spiritual Fiction This item's title is: MorningBinding: Hardcover Description: Here Calkins shows business how to create and maintain a defensive strategy including: how to understand and get competitive intelligence; how to determine if your brand or company is at risk; how to create a defensive strategy; limiting risk and preventing a trial; understanding your own IP as a weapon and much more. Title: Defending Your Brand How Smart Companies Use Defensive Strategy To Deal With Competitive Attacks

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